GooglePlus, Facebook, and Twitter and just some of the Social Media Networks you can use. Those big sites are obviously popular, but you’re missing a lot of money-making, business-growing potential by only focusing your efforts on such a narrow scope. Read this article to learn more about the basics of social media marketing.
A good way to advertise your business is through Twitter. If your business develops an effective Twitter-based strategy, you could possibly gain exposure from hundreds, or thousands, of potential customers. Twitter involves the use of keywords and hashtags, among other things, so learn how these work.
Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.
Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.
Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.
If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.
Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. A quick response can have a significant impact on the success or failure of any social media marketing promotion. You should especially respond to any negative comment or review. If you ignore these types of postings, it can leave a bad impression on other site visitors. At the same time, a prompt and appropriate response could actually turn the comment into something positive.
Be careful if you decide you want to look into hiring a marketing company for social media. A lot of these companies are dishonest and scam business owners. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.
Learn to utilize YouTube. You can post videos related to your business on this site. This allows you to create a greater personalization with your customers as they hear your voice and see your face. If you have a Twitter account, you can send links to your new content, increasing your YouTube traffic.
YouTube has a huge and active user base and you need to be involved in it for successful social media marketing. Posting videos is a great way to get users involved, but you also have to be involved in the larger community as a whole. Posting comments and talking about other videos related to your industry will attract new users to your profile.
You will establish a great impression with your social media marketing if you spend time interviewing important experts from your niche. Make videos of these interviews and present them on YouTube. Besides the content value to your customers, it will help you build market credibility by your association with well know experts. This will be very helpful in selling your services or products in your niche.
To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not.
YouTube is an excellent mechanism for marketing your business. You can periodically create video blogs about recent updates with your company or new products that you have available. Post the video to your blog and up on YouTube to provide your business with vast exposure to a wide audience.
If you want the most success with YouTube, make sure you automate your video feature. When you are posting a video on a site, you will also want to auto post the business website and social sites as well. Setting this up is usually easy. You can choose which services to auto-post to in your Youtube settings.
Get your audience attention by launching a mystery campaign. You will need to create a different page and perhaps a micro-site to go with it. Post an intriguing video or picture on as many popular websites as you can: Youtube, Reddit, 4chan, and so on. Promise your readers to reveal more on a certain day, perhaps a week later. This is when you post new content on your micro-site and explain show more of the mysterious video and mention your brand.
As social networking becomes a more integral part of how businesses reach out to customers, it is vital to understand why it became such a important part. Avoidance of social media can mean lost sales and lost business. This article is geared to the business or website owner who wants to leverage social media but doesn’t know where to start.