Lets face it, the economy does not appear to be getting better and sometimes stay at home mothers options are very restricted on the subject of making an attempt to bring in a second income. Continuous improvement is described as company-wide continuous incremental changes to an organization’s current practice to enhance its performance or scale back failure involving the bodily and human capitals an organization at all levels (Juergensen, 2000). Others view continuous improvement as either an enchancment to the existing quality initiatives or a completely new strategy of boosting creativity and obtaining a competitive edge over the rivals (Oakland, 1999). At Cobra Beer, continuous improvement has been determined as key to its survival and competitiveness. So as to stay forward of its rivals, the company makes steady adjustments and improvement to its products similar to perfecting its packaging, diversifying its distribution channels, and enhancing its brewing strategies.
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